RAD is a global leader for telecom access solutions. As an industry pioneer for over 40 years, RAD reliably supplies worldwide communications service providers and critical infrastructure operators with best-of-breed Ethernet access devices, industrial IoT gateways, 5G xHaul, and Operational WAN solutions. Offering always-on connectivity from anywhere, along with data-driven, AI-powered actionable insights, RAD is distinguished for its supply-chain stability, which outsteps the market in delivery times. Founded in 1981, RAD serves as the anchor of the $1.6 billion RAD Group, an umbrella of independent companies that develop diverse networking and data communications solutions.

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Become a Partner

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Commitment. Trust. Respect. Partnership. These are just some of the values that comprise the essence of the RADadvantage Partners Program. 


Become a Partner

Great Business Opportunities Await You as a RAD Channel Partner

RAD Partners benefit from a rational, scalable program, which takes into account business performance, commitment, specialization, and skill levels. Program requirements and incentives are easy to understand. RAD works hand in hand with Partners to ensure that maximum effort is met by maximum return.

Certified RAD Partners benefit in many ways:

  • Industry-leading margins
  • Ownership of new, profitable sales opportunities
  • Deal protection for registered projects
  • Support for joint marketing activities
  • Official acknowledgment of the reselling relationship

The RADadvantage program is based on three classification levels, each with its own set of requirements and benefits:

  • Solution Partner (Elite Level)
  • Value-Added Partner (Mid-Tier Level)
  • Authorized Partner (Standard Level)


For more information, download the RADadvantage Partners program brochure or contact:


Ilan Seidner, Head of Channel Marketing, at [email protected]

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